Company data is a source of wealth for the organization as long as it knows how to manage and transform simple figures into valuable information. It is becoming increasingly important (regardless of the size of the company) to centralize the results obtained in daily activity, so that all the departments involved have direct access, above all, to prevent information from being lost between intermediaries.
In the same way, if we do not have all the data visible at a glance, in a visual and understandable dashboard, we may be losing a very valuable source both to detect errors and to identify opportunities.
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Why is data important?
On many occasions, companies receive answers to questions that they had not even thought about. Herein lies the importance of data: identifying business opportunities in advance and detecting those shortcomings that are harming its smooth running.
With solutions like Microsoft Power BI data from different sources is processed, transformed into valuable information and made available to the entire company through interactive, easy-to-understand graphics.
Companies that require data visualization
Although the visualization of data in real time is a source of wealth for all organizations, there are sectors in which it becomes highly relevant:
- retail sector. Knowing the interests of customers and offering them products and services that respond to those interests is the key for retail companies to be competitive. The data provides valuable information such as their tastes, purchasing habits, whether they prefer shopping in physical stores or online; consumer profile; response to loyalty programs; their opinions etc
- Tourism sector. Hotels, restaurants, casinos, etc. They live off customers and a good image is vital for their permanence. With the data, it is possible to know the trends in tourism, customer profiles, their opinions, hotel habits (accommodation only, half board, full board), months with the highest number of guests, etc.
- Health sector. The organization of data is transforming the health sector: hospitals, pharmaceutical companies, private clinics, health insurance, etc. With the data, companies can anticipate health needs, predict the trend of diseases by age range or seasonality, for example.
- Advertising and marketing. The knowledge that is obtained after the analysis of the data has opened a new horizon in advertising and marketing. Currently working with a huge amount of data on consumer trends. These data provide valuable information for advertising and marketing actions to obtain good results.
- manufacturing companies. The survival of these companies depends on detecting in time any deviation that occurs in the manufacturing process. This is achieved by analyzing the data and involving all the areas involved in the process.
Business Intelligence, clarity in the data
Microsoft Business Intelligence It is the solution for those companies that are aware of the importance of data to be competitive, anticipate problems and the new needs of consumers.
What is Business Intelligence
Business Intelligence or business intelligence are those tools that extract data from different company environments, analyze it and transform it into knowledge. Finally, this knowledge is presented in the form of visual and interactive graphs, which are updated automatically and periodically.
This information allows to know the business and helps to make the best decisions according to the data obtained.
Benefits of Business Intelligence
Business Intelligence is a powerful analysis tool, which can also be used from mobile devices. It arrives to provide companies with greater productivity, competitiveness and innovation.
It is an intuitive and easy-to-use platform, which is why it is the solution that more and more companies are opting for, including those that until now had not come into contact with the data, beyond the annotations in computer programs.
By having the data centralized and accessible from any platform and in any medium, collaboration between work teams improves. And it is that the opacity at the time of working, where each department independently manages its figures, is not beneficial for the company.
With Business Intelligence, reports are shared and can be accessed via mobile. In short, it allows you to create visual reports with very valuable information without having to be an expert in data analysis.
Another of its benefits is the time and cost savings. It allows making the most suitable decisions and reacting in time when seeing the data, avoiding unnecessary costs derived from a bad decision.
What is Microsoft Power BI
At Emiral we use very powerful business analysis tools in the cloud such as Microsoft Power BI to control the data of companies with the business intelligence they need. In this way they take reliable decisions using a real-time analysis and are obtained effective results.
There are many possibilities offered by Microsoft Power BI, by allowing data from different sources to be crossed and to create highly visual and interactive dashboards, reports and graphs that are easy to understand. All data is connected in the cloud or on-premises. You can train in Business Intelligence with our Power BI Course.
For example, Microsoft Power BI allows data from finance, accounting, customers, Google Analytics, marketing, etc. to be collected on the same platform. And it also allows you to integrate this solution with the company's ERP (Dynamics Business Central, among others).
Power BI is made up of three components:
- Power BI mobile. A mobile app to generate visual reports from data. They can be viewed on Android, iOS and Windows. The data is updated in real time.
- Power BI Desktop. Desktop application to collect data and generate reports.
- Power BI Service. It is an online service (SaaS) that works like the two previous cases, to collect data and generate interactive graphs and reports, to share with the entire organization and that are updated in real time.
Another advantage is that the work team will always have updated data at their disposal. And in the panels they can highlight those data that they consider to be a priority, to always have them within reach. In addition, this solution guarantees data protection, to comply with regulations and so that there is no loss of data.
Finally, Microsoft Power BI uses artificial intelligence in data analysis, which is of the utmost importance to obtain patterns and be able to make predictions about the business.
Do you want to implement Power BI in your company?
We help you!
In Emiral We know how much your company is worth, whether it is small, medium or large. For this reason, we want to offer you the best ERP management solutions so that your business continues to grow.
