In the first three months of the year 2021, ecommerce sales soared by 65%, according to a report prepared by the U.S. company Salesforce. This same study reveals other interesting data: the highest traffic to online stores is registered through mobile (74%), and the trend in online consumption, which began with the pandemic, is getting closer to becoming a habit every day.
Another significant figure can be found in e-commerce turnover, which exceeded 51.6 million euros in Spain, 5.8% more than in 2020, according to CNMCData data. With these figures, it is not surprising that more and more companies are opting to start their activity in the online environment, avoiding the significant investment involved in having infrastructure. Even those companies that were already operating before the pandemic are diversifying their business lines with products or services that can be offered through ecommerce.
The products that are most sold through ecommerce
According to the studies mentioned above, the most popular products are clothing, electronic equipment, TV channel subscriptions, beauty products and video games. But hypermarkets, supermarkets and food stores have also experienced growth, for two reasons: to save time and avoid crowds.
Differences between B2B and B2C commerce
On the basis that both involve the online sale of products or services, and the security of the transaction must be assured, in B2C ecommerce the products are intended for the end consumer, while B2B ecommerce is the sale to other companies.
B2B ecommerce has certain particularities, such as the volume of merchandise sold. They also tend to apply customized discounts depending on the volume of orders; and they require other codes when identifying products, especially when selling specialized items.
Bringing ecommerce and ERP together
Enterprise Resource Planning (ERP) software is a solution for companies looking to become more competitive, accelerate growth, optimize resources, improve productivity and reduce costs.
In terms of how an ERP works, this business management resource is organized by modules, connected to a common database from which they share information. Depending on the needs of each organization, different modules are implemented: sales, warehouse control, human resources, distribution, marketing, customer service, etc.
On the other hand, the objective of e-commerce is to sell, to achieve a satisfactory user experience, which entails strengthening the relationship with the customer in the long term. To achieve this, it is essential to have complete information on the interests of consumers and their purchasing habits. With ecommerce-ERP integration, the data obtained from both sources is centralized and converted into knowledge for the business. In this way, it avoids the physical business going one way and the ecommerce going the other. This would not make sense in a forward-looking business.
Advantages of integrating ERP with B2B ecommerce
Integrating ecommerce with the company’s ERP is especially important for ecommerce that has other companies as customers (B2B).
Here are some of the business advantages of integrating B2B ecommerce with ERP:
- For the company, it allows to manage the customer portfolio quickly and easily, reducing administrative costs. At the same time, this integration has advantages for the customer, as they can manage their operations and make queries without having to contact the store by telephone or email.
- Customers can access all their information: fiscal data, delivery addresses, order status, documents pending payment, lists of deliveries made, invoices and credits in PDF format, among others.
- Through an online catalog, the company manages sales, stock and orders, all from a single platform, quickly and easily.
- The integration allows the centralization of data obtained from online sales, data that becomes knowledge for the business.
- Errors are reduced in terms of invoicing or stock, as it is integrated with the company’s logistics and invoicing areas.
At Emiral we offer an e-commerce environment directly connected to the ERP, oriented to sales management and with the objective of facilitating data entry and administration.
Integration with Microsoft Dynamics
In Emiral we have an e-commerce solution, fully scalable, that integrates with Microsoft Dynamics 365 Business Central, Microsoft Dynamics AX, Microsoft Dynamics Navision.
An application to manage orders
Along with ERP integration, Emiral also offers companies a custom-designed mobile application so they can access all your customer information, track orders or process them directly from our application.
Source of information: Directivos y gerentes
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