In the first three months of 2021, ecommerce sales skyrocketed by 65%, according to a report prepared by the American company Salesforce. This same study reveals other data of interest: the greatest traffic to online stores is recorded through mobile phones (74%), in addition, the trend in online consumption, which began with the pandemic, is getting closer to becoming a habit every day.
Another significant figure is found in the turnover of electronic commerce, which exceeded 51.6 million euros in Spain, 5.8% more than in 2020, according to data from CNMCData. With these figures, it is not surprising that more and more companies are choosing to start their activity in the online environment, avoiding the important investment that infrastructure implies. Even those companies that were already operating before the pandemic are diversifying their business lines with products or services that they can offer through e-commerce.
Table of Contents
The products that are sold the most through ecommerce
According to the studies that we have mentioned previously, the most demanded products are clothing, electronic equipment, subscriptions to TV channels, beauty products, video games. But hypermarkets, supermarkets and food stores have also experienced growth for two reasons: to save time and avoid crowds.
Differences between B2B and B2C commerce
Based on the fact that in both the online sale of products or services takes place, and the security of the transaction must be ensured, in B2C ecommerce the products are destined for the final consumer, while in B2B ecommerce it is the sale to other companies.
B2B electronic stores have certain peculiarities, such as the volume of merchandise they sell. They also usually apply personalized discounts based on the volume of orders; and they require other codes when identifying the products, especially when specialized articles are commercialized.
The union of ecommerce and ERP
Business management software (ERP) is a solution for companies seeking to be more competitive, accelerate their growth, optimize their resources to the maximum, improve productivity and reduce costs.
As to how an ERP works, this business management resource is organized by modules, connected to a common database from which they share information. Depending on the needs of each organization, some modules or others are implemented: sales, warehouse control, human resources, distribution, marketing, customer service, etc.
For its part, the objective of electronic commerce is to sell, to achieve a satisfactory user experience, which entails strengthening the relationship with the customer in the long term. For this, having complete information on the interests of consumers and their purchasing habits is essential. With the ecommerce-ERP integration, the data obtained from both sources is centralized and converted into knowledge for the business. In this way, it is avoided that the physical business goes on one side and ecommerce on the other. This would not make sense in a business that looks to the future.
Advantages of integrating the ERP to B2B electronic commerce
The integration of ecommerce with the company's ERP is especially important for electronic businesses that have other companies as clients (B2B).
These are some of the advantages for the business of integrating B2B ecommerce with the ERP:
- As for the company, it allows managing the client portfolio quickly and easily, managing to reduce administrative costs. At the same time, this integration has advantages for the customer, as they can manage their operations and make inquiries without having to contact the store by phone or email.
- Customers can access all their information: fiscal data, delivery addresses, order status, documents pending payment, lists of deliveries made, invoices and payments in PDF format, among others.
- Through an online catalog, the company manages sales, stock and orders, all from the same platform, quickly and easily.
- The integration allows the centralization of the data obtained in online sales, data that becomes knowledge for the business.
- Errors regarding billing or stock are reduced, as it is integrated with the logistics and billing areas of the company.
At Emiral we offer an environment for electronic commerce directly connected to the ERP, aimed at sales management and with the aim of facilitating the entry and administration of data.
Integration with Microsoft Dynamics
At Emiral we have a fully scalable e-commerce solution that integrates with Microsoft Dynamics 365 Business Central, Microsoft Dynamics AX, Microsoft Dynamics Navision.
An application to manage orders
Along with ERP integration, Emiral also offers companies a mobile app designed to measure so that they can access all the information of your clients, track orders or process them directly from our application.
Information source Directors and managers
Do you want to integrate the ERP with your B2B online business?
We help you!
In Emiral We know how much your company is worth, whether it is small, medium or large. For this reason, we want to offer you the best ERP management solutions so that your business continues to grow.
