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Emiral sponsor XBD

Emiral steps on the accelerator in virtual races and becomes a sponsor of the XBD team

At Emiral we start the year stepping on the accelerator to enter the world of virtual racing through a sponsorship agreement signed with the XBD team, which has been renamed XBD Emiral Racing.

In addition to financial support, Emiral, as a technological partner, plans to develop various projects for this virtual team related to the analysis of race data and the application of disruptive technologies such as machine learning.

These virtual races, also known as SimRacing, are a type of virtual sport where both amateurs and professionals compete live through platforms such as twitch or specialized portals. Regarding sponsorship, the technological director of Emiral, Alberto Sánchez de la Fuente, highlights the company's interest in supporting these virtual competitions: «We are a consultancy that always seeks innovation and stay ahead of technological advances. For this reason, when we learned about this emerging discipline and met the XBD team, we did not hesitate to collaborate. In this way, in addition, we unite our two passions: sport and technology.


For his part, Balta Fernández, team leader of the XBD virtual team, thanked Emiral for its commitment to eSport and, specifically, to his team: "Emiral's sponsorship has been an important economic and emotional boost for our team and our pilots. So far, few companies see these competitions as a great opportunity to gain visibility, as is the case with conventional advertising or programmatic advertising. We hope that more and more brands will help with their sponsorship to make these events more visible and have media support.

Emiral is present in the competition vehicles of the virtual team with the brand's logo. "We wish all the luck to the XBD virtual pilots and we thank them for taking our brand far because the great advantage of the virtual environment is that borders disappear and competitions can be seen from anywhere in the world", concludes the technological director of Emiral.


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