For the second year, Emiral maintains the sponsorship of the XBD Emiral Racing team. It is a virtual team that competes, among others, in the National League of Teams, organized by LEC Esports.
These virtual races, also known as SimRacing, are a type of virtual sport where both amateurs and professionals compete live through specialized platforms or portals.
As a technology consultant, which is always looking for innovation, Emiral has wanted to maintain that essence by betting on virtual sports. Specifically, the Emiral brand is present in the competitions due to its sponsorship, both on the competition team's jersey and on the vehicles and in the name of the team itself.
«Just as in mass sports brands bet on sponsorship to achieve visibility, in the virtual environment this support is still not equal. In this sense, our financial support represents an important boost for the team, but also for us it is an excellent opportunity for our brand to be known, something unthinkable in more traditional sponsorships, where the investment is much higher.», comments the technological director of Emiral, Alberto Sánchez de la Fuente.
Currently the team has two divisions, to compete in two simulators: Iracing simulator and ACC/AC (Assetto Corsa) simulator, both simulators are on the PC platform.
In it official Twitter profile you can follow the team.